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Efficientmarketing of the products is a key success element in the drycell Industry. TheQDL Management has a dedicated team in the corporate office who analyzes datareceived from the field and also from other sources to formulate marketingplans on an annual basis. After the identification of the target market andpopulation statistics, the following advertising and sales promotion activitiesare undertaken in the market place:

 

·        Local & International fair participation

·        T.V advertisement

·        Radio Campaigns (In radio campaign ‘SunliteShangit Mala is a popular radio program)

·        Leaflets

·        Local Paper Ads

·        Posters

·        Backlit

·        Frontlet

·        Fixture/Events

·        School Stationary

·        Pocket Calendars

·        Billboard